Precision Metal Crafts of LaMirada, CA asked PayDirt Media to layout some graphics for their stakebed truck. After making deliveries with no advertising exposure, they will now share their company with countless Southern Californians.Their company provides services like CNC Machining, Water Jet Cutting, Welding, and Sheet Metal Fabrication. These services are needed by almost everything manufactured today, no wonder they wanted to share their name. You can visit their website at www.PrecisionMetalCrafts.com

The process is simple, they gave us some measurements for the panels along with the necessary text info. We quickly provided a layout for their review, we made a few revisions, and voila installed the graphics a few days later in Brea, CA.  We work with the client until they are happy with the layout and then quickly get the job done.

We recently worked with All Power Electrical Contractors to boost their exposure with some vehicle graphics.  As they travel from job site to job site they pass thousands of cars driven by potential customers, so we laid out some graphics for their Scion XB and Chevy Astro Van.

Vehicle graphics in full or partial wraps can be one of the most cost effective forms of advertising for your business. For All Power, they travel the congested Southern California highways sharing their message for a small investment, but gaining large brand recognition and allowing others to give them a call as soon as they see their name.

Gabriel Roblero of All Power said “Man, people turn their heads and stare, we never had that before!”

Power Tank, a cutting edge manufacture of portable CO2 air sytems, is known for providing outstanding products for the offroad industry. Well, that was yesterday and today they have expanded and introduced the most professional grade portable CO2 systems for the construction industry; we were lucky enough to give them a hand. We designed and are hosting an all new website, in additon, we have set-up an e-mail marketing page for them to promote directly to the construction market. You can check out the new web site at www.powertankconstruction.com and the e-mail marketing page

Site Features >>

• Custom Layout (They wanted a cool layout that the construction industry doesn’t see everyday)
• Edited Video on Home Page and Video Page (Flash Format for added compatibility)
• PayDirt Clipped Images w/ Custom Backgrounds (We provide them high resolution images for their catalogs, and dealers)
• Integrated Light Box to view Product Details
• Buy Now buttons that link to their Main Store at www.PowerTank.com
• Contact Form
• Coming Soon (Dealer Locator by Zip Code)

More about their Product >>

Portable CO2 products like the Sidearm, 10 lb. Floor Bracket Systems and Refill Stand help contractors get the job done quicker, and quieter. The Power Tank systems are self powered through CO2 gas, so no electricity or noisy motors are needed. The 20 oz. Sidearm system simlpy straps to your 3″ belt or clips on to your belt so it goes where your go.

It is hard to believe that this year is coming to an end, if you have not started promoting your business for the holiday season there is no time like the present. Don’t wait until the new year to plan for the year, while finishing up 2008 get together with your employees and plan events and promotions for 2009. Mark you calendars with the events you want to attend and what you need to promote the events to your customers.  The article below, seen in Off-Road Business by Steve Zarwell, gives some great ideas on  how to start this planning process and get your business off to a successful start in 2009.  PayDirt Media hopes this will help give you some insight on how to keep your business running successfully in years to come.

Here is a direct Link to Article Below seen in Off-Road Business:

http://offroadbusinessmag.off-road.com/offroadbusinessmag/Breaking+News/Planning-Promotions/ArticleStandard/Article/detail/560113

Planning Promotions

Publish date: Oct 20, 2008
By: Steve Zarwell

In addition to instituting a measurable, manageable, and maintainable sales procedure to keep your cash flow reasonably predictable, you need to have a smart promotional and merchandising calendar to add punch to your sales efforts. And you need to be planning ahead by at least 10 months. If you’re not, you’re behind the curve. So sit down with your team and begin drafting the next 10 months of your calendar. Each month should follow a holiday or particular event that occurs during that month. The following are a list of ideas to get your creative juices flowing.

October – Halloween. Dressing up your shop is a traditional way of getting into the spirit. Contests and giveaways are also good traffic builders to get a jump on the fall off-road season. It’s starting to cool down in the deserts and dunes and your customers need to get their rigs and buggies ready.

November and December – You should have an open house at least two weeks before Thanksgiving weekend to generate customer Christmas spirit early. If your customer base or shop image is family oriented, sponsor a trail ride with a local club and surprise the kids with an early visit from Santa. The end-of-year holidays also provide you with an opportunity to do a charity event.

January – Focus Groups. Before you go to the Off-Road Impact Trade Show & Conference, for example, invite your prized customers over and discuss with them what kinds of things they want to see and ultimately buy from you. (Other retail outlets in your community probably don’t ask them.)

February – Valentine’s Day. You’re probably not even considering a Valentine’s Day event at your off-road business but maybe you should. Remember the women in your customer’s lives still control the household budget and checkbook in most homes across the United States. So why not at least make it convenient for your customer to look good with his better half. One off-road shop had good success with buying a block of movie gift certificates and giving them to customer couples.

March – Easter. If your customers can’t attend the Easter Jeep Safari in Moab, Utah, you can still do something cool for them and the kids. Galen Fleming, service manager at Adams Jeep in Maryland says that just having some goody bags for the kids seems to generate a little traffic while building and reinforcing goodwill.

May – Memorial Day. This is a good time to honor the active military and veterans in your community with a special thank-you event. You can also play the Mother’s Day card this month. Not that moms want to shop for off-road gear on their special day but dad and the kids might. And if you have a rose or a gift certificate available so he can double up on his errand list, it could work to your advantage.

June – Father’s Day. This is the perfect time to have your own special event. Host a ramp competition where you have some cars available for customers to test drive. Also have some good music and 4x4s on hand; it’s the perfect environment for fathers to bond with their kids.

July – Independence Day. This is a natural. You’ve already dressing up your shop in red, white and blue and sponsoring a rig in the local parade, right?

ADDITIONAL EVENTS

There are several other events that you can take advantage of in your merchandising and promotional programs.

Your Store’s Anniversary – Develop a Customer Appreciation Day and hand out small gifts to paying customers.

Trunk Shows – This is an old retail term for inviting your vendors to set up a “show of goods” in your store. Send out invitations to your customers to see the new products and be first to order merchandise. Having your customers view samples is a great way to get feedback for product ordering purposes.

BEFORE EACH PROMOTION

If you’re going to the trouble of putting on a promotion, you want to be able to capture as much profit as possible from the traffic generated. You should review your store’s traffic flow, fixtures, focal points, wall displays and other areas to determine what really works. Remember that space is always an issue so all displays seen by your customers must be fully utilized. Some of the most successful retailers calculate, by fixture dimensions, how much product, sales and margin each display piece generates. Can you? Also assess your product mix. A wise retailer once said, “Don’t buy what you like; buy what your customer wants.”

PayDirt Media can create custom OGIO bags with your company Logo printed or sewn.

These make great gifts for the holidays or NEW items to expand your product line!

Below are a few sample bags and a link to other OGIO items.

Here’s a link to the full catalog download (prices subject to change without notice) :
http://paydirtmedia.com/ogio/OgioFullCatalog.pdf

Contact PayDirt Media for Further information and Pricing.

714-306-9429

Poly Performance’s Innovation
Leads to New Line Clamp Kits

Link to Press Release

http://paydirtmedia.com/poly/lineclamps/

San Luis Obispo, CA – 8/27/08 – Poly Performance Inc. introduces Line Clamp Kits, the perfect solution for keeping your braided hoses, brake lines and wiring secure when mounting along tube chassis’, suspension links, or other tubular components. The rubber Line Clamp Kits are designed to fit tightly around 1.5” to 2” tubes and keep your lines: movement-free, from being pinched, frayed, or transferring unnecessary heat to other lines.

Installation of Line Clamps are a breeze, simply spread the rubber isolator, place the line and fasten the supplied hose clamp. Line Clamp Kits are available in most popular sizes 3/16”, 9/16”, 5/8” and 11/16”. Each kit is sold in a ‘’5 Pack” with Stainless Steel Hose Clamps. For more information about Line Clamp Kits by Poly Performance, visit www.polyperformance.com (Keyword: Line Clamp Kit) or call (805) 783-2060.

##Poly Performance, Inc.##

Poly Performance, Inc., located in San Luis Obispo , is a manufacturer and retailer of suspension, drivetrain and automotive components. Since 2001 Poly Performance, Inc. has specialized in the 4×4/rockcrawling market and currently is expanding their manufacturing and retail divisions to include premium products for all automotive markets.

SWAY-A-WAY RACERUNNER SHOCKS STEAL THE PODIUM AT CORR

Link to Press Release:

http://paydirtmedia.com/saw/1/

CHATSWORTH, CA – June 17, 2008 – Rounds 5 & 6 of the CORR Racing series at Pomona proved to be no match for Sway-A-Way Racerunner Shocks as Todd Leduc slides by the competition while taking the “gold” in both rounds with his Rockstar Energy Drink /Makita Power Tools Ford Pro-2 race truck. In addition to the LeDuc wins, Jeremy McGrath, the “King of Supercross” turned his Sway-A-Way backed Baldwin Racing/Monster Energy/Bully Dog Ford Pro-2 into a bronze medal during Saturday’s round 5 main event. With 3 of 8 events complete, Todd Leduc’s weekend sweep and McGraths’s consistent finishes, with 3 total podiums, locks both LeDuc and McGrath into a tie for third in the Pro-2 standings.

Brian Skipper, President of Sway-A-Way, commented “We are super excited to see our Racerunner Shocks in the winners circle. It’s a testament to the quality  and reliability of our products when high profile racers like, Todd LeDuc, Jeremy McGrath and others choose to run our shocks and then take home podium finishes. We are proud to have these great racers using our product.”

The CORR round 5 & 6 events also spotlighted Sway-A-Way rookie racer, Kyle Quinn, as he placed fourth in a large 22 car field on Sunday in his Single Buggy. Kyle currently holds the eight place points position of 37 after only six rounds of race action. Watch for Kyle to turn up the heat as he logs more laps in his new race car.

Sway-A-Way would like to thank all of those who choose to “control their ride” with Racerunner Shocks. Baldwin Racing (Josh Baldwin & Jeremy McGrath), Todd LeDuc, Gene Woods, Lance Rhinehart, Chuck Dempsey, Brady Helm, Kyle Quinn, Cissy Baldwin, Billy McCool, and Jack Yeiser are Racerunner racers. Continue to watch them this year as they compete in the highest level of short course racing this world has ever scene. For more information about Sway-A-Way Racerunner Shocks, visit www.swayaway.com or call 818-700-9712.

About CORR:
Championship Off Road Racing™ brings high action, four wheel motor sports including 2 wheel drive and 4 wheel drive trucks to the closed course off road arena. The 2008 Championship Off Road Racing’s race season includes eight events at tracks located in Los Angeles, CA, San Diego, CA and Las Vegas, NV. Visit www.corracing.com for more information.

About Sway-A-Way & Racerunner Shocks: Horsepower For Your Suspension
For almost 40 years Sway-A-Way has been a leader in off-road suspension technology, providing high performance shocks, suspension systems, torsion bars, anti-sway bars, and drive axles to the off-road industry and enthusiasts alike. The Racerunner Shocks brand is Sway-A-Way’s most elite suspension line, found on race vehicles and OEM aftermarket specific suspension systems around the world.

# # #

PR Contact:
Tim Krueger
Web Marketing – Tech – Racer Support
Email: tim@swayaway.com

Poly Performance Jeep® JK Skid Plate System

Link to Press Release

http://paydirtmedia.com/poly/jkskidplates/

San Luis Obispo, CA – 4/25/08 – The all new Poly Performance Jeep® JK skid plate system is designed to prevent damage to vital drivetrain parts during 4×4 fun on the trail. The complete skid plate system features an Oil Pan Skid with drain plug access, Transmission Skid, and Transfer Case Skid. Each skid is CNC cut & formed of 3/16″ crush resistant Grade 50 A-572 steel plate for superior strength, while keeping weight to a minimum. The provided flush mount Grade 8 hardware creates a 100% smooth skid surface, preventing broken or worn bolt heads which can be frustrating during maintenance tasks. The complete skid plate system is available in black premium corrosion-resistant powder coat (PPM-5710-BK) and raw uncoated steel (PPM-5710). For more information about the Jeep® JK Skid Plate System by Poly Performance, visit www.PolyPerformance.com or call 1-805-783-2060.

##Poly Performance, Inc.##

Poly Performance, Inc., located in San Luis Obispo , is a manufacturer and retailer of suspension, drivetrain and off-road components. Since 2001 Poly Performance, Inc. has specialized in the 4×4/rockcrawling market and currently is expanding their manufacturing and retail divisions to include premium products for all off-road & automotive markets.

Funco Motorsports Goes Green with all new Kawasaki Teryx™ Suspension Kit, Roll Cages, Bumpers and Accessories

RIALTO, CA – April 21, 2008 – Funco Motorsports has introduced a complete aftermarket product line for the 2008 Kawasaki Teryx™ UTV. The complete line features a new suspension kit featuring 14” of Wheel travel, 3 different roll cage configurations, new Pro-vented Bumper, doors and high race sides.

Known for their leading edge sand cars and championship winning UTV’s, Funco manufactures race inspired suspension for all Kawasaki Teryx™ enthusiasts looking for more stability and a smoother ride. The suspension kit features 14” of wheel travel versus the Teryx™ stock 7.5”. Each chromoly tubular a-arm is 4” wider, for more track width and the kit features stock steering geometry for that same smooth, quick reactive steering that stock Teryx™ owners are accustomed to. Each suspension system is coated in a bright metallic silver finish for a clean look and corrosion resistance. Taming the bumps and jumps are no problem with the race-proven and tune-tested shocks by King Shock Technology. Each shock is custom valved for the Kawasaki Teryx™ and packaged with each Funco Motorsports suspension kit. The Funco Motorsports suspension kit also includes 300M high strength axles and all components to start and finish the upgrade.

Protecting the cranium is key with the all new line of Funco Motorsports Teryx™ roll cages, available in three configurations: 2 Seat Sport Cage with or without high sides, 2 Seat Race Cage, and a 4 Seat Play Cage. Each cage is manufactured of premium 1018 steel tubing, welded and coated with the Funco signature silver metallic finish. The 2 Seat Race Cage also features an integrated rear bumper to protect the tail and rear exhaust system. A new tube front bumper with pro-vented skid plate bolts to factory locations for a quick easy install.

If bolt-on products aren’t enough, Funco Motorsports will create custom builds, from recreation to full desert racing, and short course racing UTV’s.

About Funco Motorsports:
Founded over 40 years ago by Off-Road Hall of Fame Inductee, Gil George, Funco Motorsports is the leading manufacture of high performance sand and off-road cars. Their unique designs and family oriented service have sold over 400 Big 5 Model cars and their entry into the UTV market has been explosive too. With over 25 podium finishes in a single season, 2007 CORR UTV Pro-Mod Champions, 2007 LEMX/Podium Productions Champions, and 2nd place in the 2007 M4SX series, Funco Motorsports has proven that their experience on the track translates into quality, race-proven products for all UTV enthusiasts. For more information about Funco Motorsports or becoming a dealer, please call (909) 421-2558 or visit www.Funco-Motorsports.com.

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Kawasaki and Teryx™ is a trademark of Kawasaki Motors Corporation.

Link to Press Release

 http://paydirtmedia.com/funco/teryx/